Koidl Vergnügungsbetriebe is not an anonymous theme park operator. It's a family business with deep roots in Vienna's Wurstelprater, the city's historic amusement district, centered around Calafati Square. Stefan Sittler-Koidl and Karin Koidl run the operation together. Their portfolio spans roughly a dozen attractions: from the Viennese Loop and the Vienna Free Fall Tower to a ghost train and an organic bar in the middle of the Prater.

This family-run institution faced a very present-day problem: find staff. Nine positions, at the same time.

Before the campaign, Koidl Vergnügungsbetriebe had no structured digital recruiting presence. There was no digital way for job seekers to find out about open roles or about the employer behind them. Launching a campaign is one thing. Managing what comes back is another — especially when nine roles are running in parallel and nobody on the team has the capacity to manually track who applied for which position, and when. A campaign that works creates volume. Volume without structure quickly becomes a second problem.

The response was overwhelming.

Vienna-based agencies Annex and Drehzeit handled the broader effort: web development, social media advertising, video production. kwapso came in as a third partner with a clearly defined scope — the job portal itself, and the system behind it that captures incoming applications. This is a pattern that comes up more often than people expect. On larger projects, kwapso works alongside other agencies and steps in not to build the next app, but to create the process structure behind it.

The first step was giving Koidl access to the kwapso portal so the team could see what was being built in real time. Then came the actual analysis: how many positions are running simultaneously, how many applications are realistic at this campaign scale, and what can a small HR team actually manage by hand? The answer was clear. Nine open roles backed by dozens of videos meant any approach without a central structure would collapse within weeks.

From that foundation came the actual system: an applicant dashboard built on Koidl's real data. Every application gets a status, plus notes and supporting documents, all in one place instead of scattered across inboxes. This was the direct answer to the volume the campaign generated. Content and ad spend deliver the applications. The dashboard makes sure they don't get lost.